AMEC Awards 2022 Shortlist
CATEGORIES FOR ALL
Most effective planning, research and evaluation of a Diversity and Inclusion Programme
4CO & Saint-Gobain – Our Journey on Diversity and Inclusion
CARMA & Morning Consult with HSBC – Trust transparency: how a commitment to the findings of measurement opened up HSBC’s D&I communications
Golin Beijing & Yennifer Fang Studios – A Day of Trans
Workday – Raising awareness for Belonging & Diversity in Europe
Best crisis comms measurement and reporting
Onclusive & Shell – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company. Shell’s decision to exit operations in Russia
Medianet Insights & Australian Government Department – Emergency communications
Fullintel & Multinational pharmaceutical company – Guiding a well-known pharmaceutical brand through a drug safety crisis
Weber Shadwick – Crisis Alert Management
A Data Pro – Comprehensive measurement of an international communication crisis
Best evaluation on a small budget (<£10,000 or <$10,000)
Cision & Office for Health Improvement & Disparities (OHID) – Help Us Help You – Cervical Screening Saves Lives
Best first steps on a measurement journey
Isentia & AboitizPower Phillipines – Raising the bar in Championing Sustainability and employer branding
Ketchum & Michelin – Building a Measurement Engine
Ruepoint & Respond Housing – RESPONDing to the Irish Housing Crisis
Best multi-market reporting
CARMA & Honda Europe – On the road to meaningful multi-market measurement and evaluation
CARMA & Tourism Ireland – Travelling in the right direction: Tourism Ireland’s Measurement Maturity journey
iExadia & Experienced Media Analysts Media Solutions for Global Auto Sector – Insights creating Impact
Onclusive & AML – Showcasing the impact of PR on the business: reimagining the global media measurement for Aston Martin Lagonda
Onclusive & Shell Plc – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company’s decision to exit operations in Russia
Best use of a measurement framework
buho Media & ASOFONDOS – A strategy for conquest the debate around pensions towards the electoral dynamics in Colombia
CARMA & Dubai Police – Demonstrating World Police Summit Success with the AMEC Framework
CARMA & Dubai Police – Dubai Police – best practice measurement toolkit
Commetric & Institute of Molecular and Clinical Ophthalmology Basel (IOB)-Communicating scientific breakthrough in times of global pandemic
GlobalNews Group & Nestle© Colombia, measuring the creation of shared value
Ketchum & Michelin-Building a Measurement Engine
Onclusive & AML-Showcasing the impact of PR on the business: reimagining the global media measurement for Aston Martin Lagonda
Onclusive & KPMG-Insights on KPMG’s sentiment among key stakeholders to drive reputation and support strategic and commercial objectives
Best use of measurement for a single event or campaign
buho Media & JEP – Jurisdicción especial para la paz (Special Jurisdiction for Peace) – Recognition of guilt hearings. The right moment to bring back the debate of peace in Columbia to the public arena
CARMA & Morning Consult with HSBC – Transition transformation: how a COP26 measurement programme reshaped the way HSBC communicates about climate worldwide
Cision & Jaguar Land Rover – Range Rover Launch Campaign
Commetric & Institute of Molecular and Clinical Ophthalmology Basel (IOB) – Communicating scientific breakthrough in times of global pandemic
Fullintel & Global leader in vision care – Consolidating and improving event media measurement for a global leader in vision care
Hill+Knowlton Strategies & Duracell – Proving the value of influencer content within the broader marketing mix
Ketchum & Gillette – NFL Super Bowl Product Innovation Campaign
Medianet Insights & Local Government Council – Lunar festival celebrations
Onclusive MNHN-Musee d’Histoire Naturelle – Relaunching the Museum of Natural History after the pandemic and bringing new audiences to enjoy our exhibitions
Twelve & CTL Communications for Boehringer Ingelheim and the World Stroke Organization – FAST Heroes campaign
Best use of new technology in communications measurement
Hill+Knowlton Strategies – Helping brands find their whitespace: Implementing technological solutions to an age-old problem
Ketchum & The Wendy’s Company – Hot & Crispy: Quantifying the Power of PR
Ketchum & Global pharmaceutical company – Driving Change and Adoption
Best use of social media measurement
Aduro Communications & Hartley’s 10 Cal Jelly – #SayYesToPudding
Fullintel & Multinational biopharmaceutical – a successful RTW strategy underpinned by Fullintel social media intelligence
Fullintel & Multinational biopharmaceutical company – Fullintel helps one of the world’s largest biopharmaceutical company track and engage influencers on Twitter, Facebook and Linkedin
Infomedia & DSB – Evaluating Social Performance: A cohesive score for measuring and fostering success across social channels
Ketchum & CloroxPro – Evaluating & Curating B2B Social Media Strategy
Methods+Mastery & IBM – Radically rethinking measurement for IBM social
Innovation award for new measurement methodologies
Citypress – RAP: A new way to assess reputational strength
Hill+Knowlton Strategies– Helping brands find their whitespace: Implementing technological solutions to an age-old problem
Ketchum & State Farm -Jake from State Farm TikTok Debut
Ketchum & Genuine Alaska Pollock Producers (GAPP) – Sleighing the Holidays with Surimi Seafood
Ketchum & Global pharmeceutical company – Driving Change and Adoption
OECD – Measuring the OECD’s Policy Impact
Onclusive & The European Court of Auditors (ECA) – European Court of Auditors: Analysing an evolving, multi-stakeholder communications narrative at scale
Plain language Award for simplicity in campaign effectiveness measurement and reporting
Concept BIU & Godrej Industries Limited – Simplicity continues to power Godrej’s communication decision making
Isentia & Sport New Zealand – Using research to drive change for women in sport
Omnicom Public Relations & Philips – Optimizing for the next generation of Philips measurement
Onclusive & Desigual – Bringing the data to life: Onclusive embody Desigual’s philosophy of optimism, difference and joy in their new measurement framework
Onclusive & MNHN – Relaunching the Museum of Natural History after the pandemic and bringing new audiences to enjoy our exhibitions
Vuelio & Lotus – “A report my Mum can understand”
Step change award for the best improvement of a measurement journey
CARMA & Morning Consult with HSBC – Getting Results: how an integrated measurement programme, built from scratch, changed how HSBC reports its earnings
CARMA & Honda – The ongoing journey to meaningful measurement and evaluation
CARMA & Dubai Police – Dubai Police’s Measurement Journey: From Planning, and Execution, to Measuring Success
CARMA & Tourism Ireland – Travelling in the right direction: Tourism Ireland’s Measurement Maturity journey
Cision & Lego – Lego Exclusives Launches New Building Blocks
Golin New York & Virgo Health – Patient Journey
Infomedia Norge AS – How analyzing 3.45 million articles set the tone for the whole Norwegian media landscape
Ketchum & Michelin – Building a Measurement Engine
Methods+Mastery & Credit Karma – Credit Karma: From Checking a Box to Proving Impact
Omnicom Public Relations Group – Optimizing for the next generation of Philips measurement
Onclusive & ECA- European Court of Auditors – Analysing a changing communications narrative at scale
Onclusive & KPMG – Insights on KPMG’s sentiment among key stakeholders to drive reputation and support strategic and commercial objectives
Onclusive & Vodafone – Driving reputation: How Onclusive’s insights helped Vodafone Germany address reputational challenges and optimise their communications to win against their key competitors
Vuelio & Gousto – Gousto delivers greater Impact with PR measurement
CATEGORIES FOR IN-HOUSE COMMUNICATIONS TEAMS
Most effective planning, research and evaluation in the public and not for profit sectors
The World Bank – Delivering deeper communications insights through multi-channel measurement
Ministry of Communications and Information (MCI) – Gov.sg Community Programmes
Most effective planning, research and evaluation in business to business communications
PricewaterhouseCoopers Pvt Ltd-ESG: A Bridge to action
Most impactful use of insights and analytics recommendations arising from a measurement study
Ministry of Communications and Information (MCI) – The use of videos in Government Communications
CATEGORIES FOR ORGANISATIONS THAT PROVIDE AN EVALUATION, MEASUREMENT AND INSIGHT SERVICE TO CLIENTS
Most impactful client recommendations arising from a measurement study
Cision – State of the Media
Commetric & TRUE Global Intelligence for Novartis: Partnering for holistic research to deliver impactful client recommendations
Hill+Knowlton Strategies & Adidas – “Smart Media List: A Data-Driven Approach to Media Targeting”
Isentia & Cycle & Carriage Malaysia – How measurement led to the creation of exceptional customer journeys in a post covid world
Isentia & Sport New Zealand – Using research to drive change for women in sport
Marble Global Ltd & World Bank Group – Building a research-based climate change communications strategy
Medianet Insights & Australian Government Department – Emergency communications
Methods+Mastery & Capital One Finance – Driving Awareness of Capital One as a leading technology employer
Onclusive & AML – Showcasing the impact of PR on the business: reimagining the global media measurement for Aston Martin Lagonda
Onclusive & Shell Plc – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company’s decision to exit operations in Russia
Best use of integrated communication measurement/research
Coes Media Analisis & United Nations– Hate Speech and Discrimination in Social Networks
Commetric & Institute of Molecular & Clinical Ophthalmology Basel (IOB) – Communicating scientific breakthrough in times of global pandemic
Commetric & Novartis – Commetric and TRUE Global Intelligence for Novartis: Partnering for holistic research to deliver impactful client recommendations
Fullintel & Multinational pharmaceutical company – Consolidating a Fortune 500 Pharmaceutical company media measurement for more accurate insights and 50 percent cost savings
Golin Dallas & Lego Americas – Showing the value of earned in a paid, owned, shared approach
Hill+Knowlton Strategies & Vodafone – SMEs Like Me – Insight into the people powering British small business
Isentia & AboitizPower – Isentia x AboitizPower Philippines: Raising the Bar in Championing Sustainability and Employer Branding
Ketchum & American Egg Board-Making Egg Nutrition Science Digestible
Marble Global Limited & a cohort of 4 organisations supported by Quadrature Climate Foundation – COP26 Out of Home Advertising Campaign
Onclusive & Shell plc – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company’s decision to exit operations in Russia
Onclusive & KPMG – Insights on KPMG’s sentiment among key stakeholders to drive reputation and support strategic and commercial objectives
PT Astra International Tbk – SATU Indonesia Awards
Most effective planning, research and evaluation in the public and not for profit sectors
1000heads & United Nations Environment Programme – UN | Face The Plastic Truth
Agility PR & Canadian Medical Association – Weekly Impact & Insights Reporting
Cecubo Group & Braga´s City council (Minho Region, Portugal) – Analysis of the city brand in the context of the European Capital of Culture candidacy
CARMA & Dubai Police -Demonstrating World Police Summit Success with the AMEC Framework
CARMA & Tourism Ireland -Travelling in the right direction: Tourism Ireland’s Measurement Maturity journey
Commetric & Institute of Molecular and Clinical Ophthalmology Basel (IOB) – Communicating scientific breakthrough in times of global pandemic
GOLIN Tapei & Taiwan AIDS Society & Taiwan AIDS Nurses Association – U=U: Decriminalising people with HIV
Infomedia & ONE-OF-US – Towards greater social inclusion – Evaluation of the media’s role in stigmatizing mental illnesses
Isentia & Sport New Zealand – Using research to drive change for women in sport
Medianet Insights & Australian Government Department – Emergency Communications
Marble Global Ltd & National Highways – Helping National Highways understand and pre-empt reputational risk
Onclusive & ECA – The European Court of Auditors (ECA) building a measurement solution
Onclusive & MNHN – Relaunching the Museum of Natural History after the pandemic and bringing new audiences to enjoy our exhibitions
The World Bank – Delivering deeper communications insights through multi-channel measurements and optimise their communications to win against their key competitors
Most effective planning, research and evaluation in business to business communications
buho Media & Siete 24 – Communication Effectiveness Evaluation-Brand story framing
Commetric & EY – Understanding brand positioning and opportunities in a post-COVID digital transformation sector
Onclusive & Shell – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company’s decision to exit operations in Russia
Workday – Raising awareness for Belonging & Diversity in Europe their communications to win against their key competitors
Most effective planning, research and evaluation in consumer communications
CARMA and Honda-Driving Towards Consumer Insights
Golin Chicago and McDonald’s USA – Revolutionizing Measurement for McDonalds with a New Spin on Customer Journey
Isentia & Cycle & Carriage Malaysia – How measurement led to the creation of exceptional customer journeys in a post-COVID world
Ketchum & American Egg Board – Making Egg Nutrition Science Digestible
Smoking Gun & Munchkin – Another Munchkin Miracle
Most effective planning, research and evaluation: APAC
iExadia+Experienced Media Analysts for Global Auto Sector-Insights Creating Impact
Isentia and Cycle & Carriage Malaysia – How measurement led to the creation of exceptional customer journeys in a post-COVID world
Isentia and Sport New Zealand – Using research to drive change for women in sport.
LexisNexis & Confidential Jockey Club – LexisNexis helps a Jockey Club benchmark communication effectiveness and understand new global audiences
Medianet Insights & Local Government Council-Lunar festival celebrations
Most effective planning, research and evaluation: Middle East and Africa
CARMA & Dubai Police – Dubai Police’s Measurement Journey: From Planning, and Execution, to Measuring Success
Most effective planning, research and evaluation: The Americas
GlobalNews group & Nestle© – Nestle© Colombia, measuring the creation of shared value
Methods+Mastery & Client – A brand under pressure: balancing the debate around client’s reputation
Notified & Navient – Helping Navient Right-Size its Media Exposure
Most effective planning, research and evaluation: Western Europe
CARMA & Honda – Journeying across Europe towards meaningful measurement and evaluation
Golin London & ASICS – Mind Race
Hill+Knowlton Strategies & Ford in Europe – Journeying across Europe towards meaningful measurement and evaluation
Onclusive & Vodafone – Driving reputation: How Onclusive’s insights helped Vodafone Germany address reputational challenges and optimise their communications to win against their key competitors
SPECIAL AWARDS
AMEC Communications Research & Measurement Team (organisation) of the Year – large
CARMA
Golin
AMEC Communications, Research and Measurement Team (organisation) of the Year – small
Citypress
Young Professional of the year
buho Media – Sebastian Becerra – Manager of Brand Research
CC Group – Matthew Denby, Account Manager
CARMA – Sabrina Azmi, Head of Client Services, Asia
Ketchum – Kelley Heaslip, Managing Consultant
Marble Global Limited – Michael Urquhart, Principal
Methods+Mastery – Alex McPherson, Vice President, Director of Business Intelligence
Publistat – Robin ten Brink, Head of Operations
Ruepoint – Nicola Baird – Media Insight Consultant
