Find Your Forever Piece > SHOP JEWELRY
Woman smiling in classic diamond jewelry.
Blue Nile Quality and Value

Elegance, Everlasting

We handcraft our jewelry with intention so it sparkles every day,
for generations—because forever looks good on everyone.

Design Your Own Engagement Ring

Bring your love to life with a handcrafted design that perfectly suits your relationship, budget and style. Our expert artisans will pour their passion into every detail of your beautiful custom engagement ring.

Make Spirits Bright

Find gorgeous pieces to wear and give this season.
INTRODUCING:

The Iconic Collection

A diamond lover’s dream—the Iconic Collection is a dazzling tribute to our favorite gemstone.

Elegance in Full Color

Explore our selection of radiant gemstone jewelry and
add a little splash of color to your collection.

An Unforgettable Proposal

Glamourous details and matching bands—we have the perfect rings to seal the deal.

Handcrafted for You

Every item we send comes in our signature Blue Nile packaging. Engagement rings arrive in a deluxe ring box within an elegant presentation box ready for your proposal. The presentation box also secures your appraisal certificate and diamond grading report. Loose diamonds are presented in a velvet lined diamond case that securely holds the stone.
About Blue Nile

Be Part of Something Brilliant

Follow us on Instagram for gorgeous engagement rings and wedding bands, real life proposals, and dreamy wedding day inspiration. Be sure to tag us in your Blue Nile jewelry pics @bluenilediamond for a chance to be featured.