Reach your audience across any CTV screen with VISTA, the Universal Audience Activation Platform.

Audience Anywhere

Designed to maximize value, frequency, and reach for CTV publishers

Mine deep audience insights to maximize value of core audience on O&O inventory

Increase frequency by retargeting publisher O&O audience as they consume other CTV apps and channels

Increase reach by lookalike modeling of CTV audiences across other CTV apps and channels to drive scale

Holistic Audience Planning on VISTA represents a paradigm shift in the way CTV publishers approach their audience strategy. VISTA transcends conventional planning & targeting methods by:
Combining traditional audience segments with contextual relevancy data, ensuring a holistic and precise audience target
Powering unified CTV campaign planning across both publisher O&O inventory & Elemental partner inventory
Elemental brings massive CTV inventory scale through trusted publishers and partners representing 93% of CTV households in US.
Direct and direct aggregator inventory only
Programmatically connected & PMP ready
Bypass multiple hop fees & markups
Access to multiple pricing floors
Brand & Publishers Safety - Moat, Pixalate, SafeX
VISTA for Publishers is an enterprise DSP with features and functionality designed specficially for the needs of publisher sales teams:
Advanced campaign planning & management functionality
Robust reporting and real-time pacing dashboards
End to end performance attribution, audience measurement, and verification
Bulk creative management tools - hosted and programmatic PMPs
API for custom scalability

Access brand-safe, supply-path-optimized CTV inventory representing 93% of CTV households

A&E - Allen Media Group - AMC - Amagi - Amazon - AndroidTV - AppleTV - Barstool Sports - Beachfront - Brightcove - CourtTV - CrimeTV - Crackle - DangerTV - EstrellaTV - FAST - FloSports - FOX News - Freewheel - FreebieTV - FrndlyTV - Fubo - Fuse - Future Today - GoogleTV -

OUR COMPANY