Throughout this period of intense growth, we spoke to clients, media and industry experts regarding the future of fantasy sports and the rise of sports betting. In speaking with these groups, we heard one recurring theme, which was, “We understand the fantasy sports landscape, but we don’t know much about the common bettor.”

To solve this problem, HPL Digital Sport conducted a third-party study on the demographics, habits, needs, desires and outlook of the new American sports bettor. More than 4,400 sports bettors were surveyed, solidifying a clear understanding of the new sports bettor and providing context for sports betting platforms to refine their go-to-market strategy, product and service offerings, and marketing and communication efforts.