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GET A PIECE OF ELI ELECTRIC VEHICLES
The next evolution of personal mobility
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$1,055,064.63 Raised
REASONS TO INVEST
TEAM
Marcus Li • Founder CEO
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Cody Dumont • Managing Director
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Karen Wang • Financial Director
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Progress Overview
"EVs Reinvented for Cities"
- US is pushing for 50% of new cars to be EVs by 2030
- EU aims to turn 100% cars to ZERO EMISSION by 2035
EV is the future, but what kind of EVs would power the future urban streets? As nearly 70% of the world population is projected to live in urban areas, to keep dense urban areas livable, future vehicles need to be compact, efficient, and affordable.
Eli is building a new breed of micro-EVs to make the most frequent short trips convenient, clean and affordable. Our first micro-EV Eli ZERO has already began sales in selected European cities in 2022, and we are planning to begin pilot sales in the US in 2023.
The Problem
Cars need to be designed for cities, not the other way around.
We need to scrap the “highway-centric” model of urban development and prioritize the ease and convenience of local trips.
- In the US, 50% of daily trips are less than 3 miles. (source)
- 75% of all car trips are under 10 miles. (source)
- Many downtown areas devote 50-60% of valuable urban real estate to Cars. (source)
- Congestion already costs each American nearly 100 hrs, $1400 a year (source)
Most car trips are short trips carrying just one person. Most of the energy is wasted on carrying the vehicle's own weight. Oversized vehicles are the root cause of urban congestion, pollution, waste of energy, material and public space.
As cities everywhere move toward a high-density, low speed, low impact model, it calls for a new type of personal vehicle to be created for people to conveniently get around in.
THE SOLUTION
Reimagine Personal Mobility
Eli reimagines personal vehicles by focusing on attributes that can drastically reduce emission and congestion in cities and communities, unclog urban streets and make cities more livable and friendly.
Our first model, Eli ZERO, is less than half the size of conventional cars, 3 to 10 times more energy efficient, and significantly less expensive starting at $11,999, with a range of 45mi to 90mi, depending on the option.
At less than half the size of a conventional car, Eli ZERO uses significantly less material and parts, This makes Eli ZERO not only affordable and low maintenance, also much more energy efficient on urban streets, and generates lower carbon footprint throughout its lifecycle.
Eli ZERO is classified as an NEV/LSEV in the US, with a street-legal top speed of 25mph. In Europe It is classified as a L6e vehicle with a top speed of 45km/h, and 70km/h for a future L7e version. Our Micro-EV platform architecture is tailored to be efficient on urban streets, developed from the ground up with automotive-grade controllers and CAN network-enabled feature expansions.
THE MARKET
The Next Big Thing: Micro EV is Expected to Reach $100Bn by 2030
The latest study has suggested, the market for micro-vehicles like the Eli ZERO can reach $100BN by 2030. (Source)
In the US, 75% of car trips are under 10 miles, and almost 50% household trips are under 3 miles. Yet still, there are few options for personal vehicles purposefully built for these trips. A study by the Southern California Association of Governments concluded Micro-EV has the potential to account for 83% of vehicle trips under 5 miles and is the best solution for short trips.
In Europe, Eli ZERO is already certified to be street legal as L6e vehicles, and we’ve developed a growing network of sales! We are ready to scale up sales in Europe, while also planning to begin pilot sales in the US in 2023.
OUR TRACTION
Not a prototype, already in small-batch production
Eli’s team is made of designers, engineers and supply chain professionals with know-how and experience building golf carts, and EVs.
After years of development, we have developed special structure, techniques, supply chain partnerships, and material know-hows tailored for micro-EV products.
We designed our vehicle material and structure, around making our production process asset-light and reducing complexity for assembly. We are growing the company with an asset-light approach to maximize our capital efficiency, which is critical to build a sustainable hardware/EV business.
So far, Eli has already partnered with two established OEM manufacturers with a combined capacity of over 15,000 units per year.
Why Invest
Eli is ready to lead a new mobility movement by building an exciting range of micro-EV products
Eli ZERO is just the beginning for us. After the launch of our first model, we are looking toward expansion into a range of other micro-EV products, services, and technologies, all of which will assist in our goal of establishing Eli as a future household brand for urban EV.
Now is the opportunity to join us and invest in the future of urban mobility. As we gear up for that “Ah-hah!” moment as more customers and businesses around the world are getting their first micro-EV, we hope you too are as excited about this electrifying ride as we are.
Invest in Eli Electric today.
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ABOUT
HEADQUARTERS
525 S Hewitt St
Los Angeles, CA 90013
WEBSITE
View Site
TERMS
Eli Electric Vehicles
Overview
PRICE PER SHARE
$8.80
DEADLINE
Sep. 29, 2023 at 6:59 AM UTC
VALUATION
$57.71M
FUNDING GOAL
$10K - $3.18M
Breakdown
MIN INVESTMENT
$448.80
MAX INVESTMENT
$1,069,992
MIN NUMBER OF SHARES OFFERED
1,136
MAX NUMBER OF SHARES OFFERED
361,252
OFFERING TYPE
Equity
SHARES OFFERED
Class A Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
Voting Rights of Securities Sold in this Offering
Voting Proxy. Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives & Bonuses*
Time-Based
First 72hrs
Invest within the first 72 hours and receive 10% bonus shares.
First Week
Invest within the first week and receive 8% bonus shares.
Second Week
Invest within the second week and receive 6% bonus shares.
First Month
Invest within the first month and receive 4% bonus shares.
Amount Based
4% Bonus Shares | $1,000+
Invest $1,000+ and receive 4% bonus shares.
6% Bonus Shares | $5,000+
Invest $5,000+ and receive 6% bonus shares.
10% Bonus Shares | $10,000+
Invest $10,000+ and receive 10% bonus shares.
Loyalty Bonus | 5% Bonus Shares
As you have previously invested in Eli Electric you are eligible for additional bonus shares.
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Eli Electric will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class A Common Stock at $8.80 / share, you will receive 110 shares of Class A Common Stock, meaning you'll own 110 shares for $880. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner's Bonus and the Previous Investors Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
PRESS
ALL UPDATES
05.22.24
U.S. Reservations and New Features Unveiled!
Hello Eli Family,
We’re thrilled to share that we made a significant stride forward in Eli’s journey by publicly announcing the opening of US reservations through a widely covered press release.
The response has been nothing short of extraordinary. Within just 24 hours since the announcement, we’ve garnered widespread coverage from top-tier media outlets, speaking volumes about the excitement and anticipation surrounding Eli’s entry into the US.
Electrek summed it up well: "the proliferation of LSVs in the US can not come soon enough! [...] These handy vehicles are exactly what this country needs”.
Below is the full Electrek article along with other outlets that featured our story.
- Electrek
- Jalopnik
- InsideEVs
- DesignBoom
- CleanTechnica
- AftermarketNews
- New Atlas
- Tech Times
- The EV Report
- Green Car Reports
New Features Unveiled:
As announced, the forthcoming U.S. version of Eli ZERO will feature upgraded enhancements over the current European model, including ABS, EPB, and an increased maximum range of up to 90 miles. More innovative features, which will be first in the LSV industry, will be revealed at our full launch later this year. We can’t wait to share more.
To reserve your Eli ZERO, visit our website and secure your place in line to be among the first to receive it when it becomes available in your area.
The Eli Team
04.29.24
Eli Featured in Entrepreneur Magazine
We’re excited to share with you that we’ve been given a spotlight in Entrepreneur Magazine.
The article describes our unique approach to electric vehicle design – and more importantly, how Eli investors are poised to benefit from the demand in the fast-growing $470B micro-EV market.
Background image by Freepik
Here’s a quick summary:
- Urban Transportation Shift
Most people don’t realize how ill-suited traditional cars are for the majority of urban trips. These trips are usually under 10 miles, and cities are only rising in population, creating more traffic jams and perpetuating the climate crisis. - A New Category of Vehicle
Micro-EVs are aimed at being more economical than those cube cars you sometimes find on the road, and they’re certainly more than street-legal golf carts. These are an entirely unique class of vehicles designed for minimal size, maximal comfort, range, and mass adoption at a low price point. - Award-Winning Design & Success
Eli ZERO won the iF DESIGN AWARD in 2021 and we’ve sold hundreds of vehicles across Europe so far. This year, we're going to enter the US, the world's largest addressable market.
Of course, our leadership team – led by CEO Marcus Li – brings a wealth of experience and expertise to the table.
With all of these strengths and more, we’re positioned to transform how people move around cities for the better.
The Eli Team
04.24.24
US Reservations Are Now Open!
Hello Eli Family!
We’re thrilled to share some exciting news with you—Eli ZERO, our cutting-edge micro-EV, is now available for reservations in the United States! If you are interested in reserving an Eli ZERO, you can do so by visiting our website.
After all the anticipation of US expansion, people can now reserve to be among the first to receive the Eli ZERO when it becomes available in their area. With vehicle availability beginning later this year, the opportunity to experience firsthand Eli ZERO's transformative drive is closer than ever.
The growing number of reservations we’re receiving proves there’s a real need for more sustainable transportation across the country. This is your chance to pioneer a movement with us—we invite you to join us as we prepare for our official US debut. Don’t miss out on this defining chapter of our journey!
Visit our website to learn more.
The time is now!
04.05.24
Update for our Investors and Followers
Hello Eli Family!
I hope this message finds you well. Your support has been a cornerstone of our journey, and I want to reach out personally to share the latest milestones and upcoming adventures ahead.
🇺🇸 US Plans Update
As Eli ZERO makes waves across Europe with hundreds of units sold, we're gearing up for our most significant leap yet—the US launch. Here's what's on the horizon:
- A Superior US Model: The upcoming US version of Eli ZERO will be upgraded with new features and improvements—the new Eli ZERO will be the most advanced micro-EV on the market! Our team has been meticulously testing and finalizing the development of these exciting enhancements—can’t wait to share more.
- Reservation Program: Soon, we plan to publicly announce the launch of a reservation program, after a period of internal run, providing an opportunity for our investors and Eli family to reserve. Press planned to start in May.
- Launch & Sales: We plan to officially start accepting orders, offering test-drives, and beginning shipments in select areas in Q3 this year.
🇪🇺 EU Market Update
We continued to expand our European footprint. In just 18 months post-launch, our dealership network has significantly expanded. Here are key highlights:
- Expanded Presence: Our dealership network now increased to over 50 locations, including cities like The Hague, Rotterdam, Rome, and islands like Moorea and Azores. We're on the cusp of entering a new major European market—expect updates soon.
- Enhanced Offerings: We upgraded the product line with new features, options, and a new entry-level model for the EU market, making Eli ZERO even more competitive and appealing to a broader customer base.
- Engagement: Participated in market fairs in Italy, French Polynesia, and Estonia in the past few months, gaining exposure for our premium micro-ev.
Whether you have questions, feedback, or simply want to chat about our vision for the future, I invite you to reach out. My team and I are here to support you every step of the way.
Thank you once again for your unwavering support and belief in Eli. Together, we're driving meaningful change and shaping the future of urban mobility.
Visit our website for more information on our developments.
Marcus Li
Founder and CEO
Eli Electric Vehicles
12.22.23
Gear Up for an Electrifying Year! Happy Holidays!
Hello Eli Family,
2023 has been a fantastic journey filled with exciting moments and groundbreaking achievements, but hold on tight because 2024 promises even bigger, brighter things! 🌟
We're gearing up for an electrifying year and can't wait to share what we have in store with you. While we're revving up for what's to come, we hope you can take this holiday season to recharge and get ready for the ride ahead!
Happy Holidays from all of us at Eli Electric Vehicles. 🚙 ☃️
10.16.23
✅ Share Your Feedback, and Enter to Win an Eli Tote Bag!
Hello Eli Family,
We've recently wrapped up our third round of funding, and we're absolutely thrilled to welcome our new investors into our Eli Family. A huge thank you goes out to each and every one of you, whether you've invested in Eli or simply supported our journey. We're delighted to have you on board! 
Your Feedback for an Eli Tote Bag!
We want to provide you with the best possible experience. Please take a moment to share your thoughts by answering 5 quick questions. It should only take 1 MINUTE, and your input is incredibly valuable to us.
As a token of our gratitude, by completing the survey, you will have a chance to win an Eli tote bag! Carry your belongings while showing your support for more efficient personal mobility.
💬 Submit your feedback today. The survey's open till October 31, 2023. We'll email the tote bag winners afterward.
We know you are busy and appreciate you taking the time to share your thoughts with us. Thank you!
09.28.23
⌛ Last 9 HOURS to Invest: Don't Miss Out!
Hello Eli Family,
⏰ The clock is ticking, and we're down to the FINAL 9 HOURS of our equity crowdfunding campaign on StartEngine at the current valuation.
As we race toward the finish line and we welcome new investors in this last stretch of our fundraising round, we want to celebrate 3 highlights from our campaign that we are very proud of and mark the foundation of our amazing journey ahead:
- 🏭 We've secured a production capacity of up to 3,000 vehicles per year with a state-of-the-art facility (check out this video of our production facility).
- 🌎 Unlike many SEED-stage startups, hundreds of Eli ZEROs are already on the streets. We've partnered with established distributors globally, and we plan to further expand in existing and new markets in the future, including in the US, where we’re gearing up for an Eli ZERO pilot program. 🇺🇸
- 🔆 We've introduced a new business unit, Eli Energy, through which we’ve developed an advanced solar-powered carport solution that uses commercial parking to capture and store solar energy for EV charging or feeding surplus energy back into the grid.
These fantastic results wouldn’t have been possible without your unwavering support and your shared vision in a new era in personal transportation. Your enthusiasm and active participation in this campaign mean the world to us, and we can't wait to see what the future holds.
If you've been following our progress and have yet to make the leap, now's the time. Don't miss out on this defining chapter of our journey!
Are you already an Eli shareholder? Seize the moment and enhance your position in Eli now!
09.28.23
⏰ LAST HOURS to Invest – Eli's Campaign Round is Closing TODAY!
Hello Eli Family,
What an electrifying 24 hours it's been!
We're thrilled to share that Eli Electric Vehicles became the HIGHEST-raising campaign on StartEngine within the past day. This is a testament to our shared vision for sustainable urban mobility and your unwavering support.
Here are some numbers:
- 🎯 We raised over $1M on this round, totaling $4M+ across our equity crowdfunding campaigns
- 🫶 We have welcomed more than 10,000 believers to our community
- 👥 Nearly 600 investors supported this campaign, joining our community of thousands of investors.
But the momentum doesn't stop here. If you haven't had the chance yet, our campaign is CLOSING TODAY at midnight PT, giving you LESS THAN 24 HOURS to invest!
This is your final opportunity to join us or increase your stake in Eli at the present valuation, with the current bonus rewards, and become a part of our journey to reshape personal mobility.
Let's drive the future together.
Team Eli
09.27.23
🎉 $1M+ raised (and climbing)! THANK YOU!
Hello Eli Family,
BREAKING NEWS: we’ve raised OVER $1 MILLION in committed investments on StartEngine!
This is a major milestone, and our thanks goes to the incredible support of our forward-thinking investor community—YOU! Thanks a million!
Investing in Eli Electric Vehicles isn't just about financial returns; it's about building a future where more practical, efficient, and sustainable vehicles thrive on our cities and local communities. We're on the verge of a monumental change in urban mobility, and your belief in our mission is propelling us forward with unprecedented momentum.
We have big plans ahead and the ambition to lead the way in the micro-EV market.
If you haven't joined us yet, there's no better time than now to be part of this transformative journey and hop on board before our fundraising round ends. Invest in Eli Electric Vehicles today and help us shape the future of personal transportation! Are you already an Eli shareholder? Secure a larger stake in the company at the current valuation!
Thank you for your unwavering support. Together, we'll create something extraordinary. Stay tuned!
Team Eli
Bonus rewards and investor perks await! 🚙⚡️
09.27.23
🎬 VIDEO: CEO, Marcus Li, Answers Investors' Frequently Asked Questions
Hello Eli Family,
Our equity crowdfunding campaign is ENDING IN 1 DAY.
Our investor community has been our strongest supporting force since day one, and we’ve been closely following your questions. Today, our founder and CEO, Marcus Li, is excited to provide insights by answering some of them!
Check out the video below, where Marcus delves into questions like, "When will you launch Eli ZERO in the U.S.?", "How is Eli ZERO different from a golf cart?", and “What’s the product pipeline?”.
We truly appreciate all of your fantastic questions! The active engagement from our community further sharpens our direction, vision, and dedication to transforming urban mobility.
Please, remember that our third fundraising round is CLOSING TOMORROW! Don't miss this opportunity to be a pivotal part of Eli's story.
Join our investor community today, and if you are already on board, now is the time to secure a larger stake in the company!
Team Eli
REWARDS
10%
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Members get an extra 10% shares in addition to rewards below!
Venture Club
Venture Club Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
$1,000
4% Bonus Shares
Invest $1,000+ and receive 4% bonus shares.
$5,000
6% Bonus Shares
Invest $5,000+ and receive 6% bonus shares.
$10,000
10% Bonus Shares
Invest $10,000+ and receive 10% bonus shares.
JOIN THE DISCUSSION
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PINNED BY STARTUP
James Bondulich
3 years ago
Eli Electric, with the ZERO, is not going to be replacing Tesla. It is geared towards places in the world (old cities, resorts and communities, where you couldn't go over 25 mph if you wanted to. That would be a lot of cars. The ZERO is extremely energy and cost effective for people to get around in these areas, that's why they sold out so quickly. I want to be part of moving this type of option forward.
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Lucane Michel
4 days ago
Hello keep asking for updates I never received any ? Now I wan my investment back
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Lucane Michel
a month ago
Hello it’s been frustrating I can have any update on my investment or I don’t know when I will start to see some dividend please update me
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Lucane Michel
3 months ago
If I can’t have updates on my investment I want to get my investment back
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Lucane Michel
4 months ago
Please I need update on my investment
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Lucane Michel
4 months ago
Hello I’m lucane I like to know the status off my investment, and long before I will start to the dividend on my ?
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Paul Whitaker
a year ago
When will you be having another raise ?
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Frank Lawson
2 years ago
Sorry I missed this round but I have invested in the company before, and am looking to invest again. I love the product and can't wait till it comes here to the states. When will the next round be ready for investing?
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James Bondulich
2 years ago
Thank you Marcus for the very detailed video of where Eli is now and more importantly, where it will be in the near future. I am excited, but not surprised to see the hundreds of thousands of dollars flow into this company in just the last few days. I’ve invested more myself, as I know this current valuation is very low when you consider the progress your company has made since the campaign started. I am looking forward to the expansion in the US, which will justify a much higher valuation in a very short time period. Don’t sell your shares too cheaply! To those that don’t think it will take off in the US, or are worried about the current valuation. Remember that the ZERO was not intended for highway driving. However, just think of all the retirement villages, college/corporate campuses, and people who have short commutes, where you can’t even get to higher speeds. They all would love a stylish car like the Eli, which truly is the most energy efficient alternative out there. Remember, big heavy cars like the Tesla, are really powered by coal, oil or natural gas. The massive amount of electricity to charge a Tesla doesn’t come from thin air. What really drove me to become a fan of Eli is the minimum amount of energy per mile that the ZERO needs. I will be able to charge it with solar panels and thank you Marcus for getting into the solar charging station business. Anyway good luck in 2024 and please stay focused on the goal.
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HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000 are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, they are limited to investing 10% of the greater of the two amounts.
At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.
Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.
StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.
For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.
For Regulation A+, StartEngine allows for a four-hour cancellation period. Once the four-hour window has passed, it is up to each company to set their own cancellation policy. You may find the company’s cancellation policy in the company’s offering circular.
Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.
Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to be sent back to the account associated with the investment.
Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.
PINNED BY STARTUP
Grigore Hreniuc
3 years ago
I was born in Europe. Lived and visited many European cities. Right now with high gas prices, Eli electric vehicles are perfect for these narrow streets and are the best economical vehicle for some of these cities. I see a big market in the USA. I live in Phoenix Az for many years. When I drive true Sun City a retirement community I see golf carts on every street. I believe Eli Electric vehicles have a great future.
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