co:collective

Is your brand in need of a unifying story and new identity? Our process is designed to bring everyone along for the journey because transformation starts from within. See how our team of brand and design experts can help: ➡ https://lnkd.in/etehhHCD #brandidentity #visualidentity #brandstrategy #branddesign #brandstory #design #transformation #positioning

Thrilled to announce our new partnership with Shutterstock – a leading global creative platform offering high-quality creative content for transformative brands, digital media and marketing companies. We're looking forward to seeing what this exciting collaboration makes possible in the world. Welcome to the co:llective. #newclient #partnership #update #Shutterstock

Is your team performing at its full potential? To drive passion and high performance in your team while everyone is distracted by shifting day-to-day priorities, Derek Newberry - Head of Organization and Culture Design - recently shared with HR Future the four key questions every team leader should be asking themselves: 1. Does our team have a purpose that we all actually believe in? 2. Are we clear and aligned on what we each “give” and “get” to help each other be successful? 3. How do we handle conflict and disagreement? 4. Do we have a few key rules of the road that every single team member follows? Get the full POV below ⤵ #insights #organizationandculture #highperformanceteams #teamdesign #HRFuture #leadership

In order to inspire meaningful action through sustainability storytelling, we need to take a balanced approach. In the fourth installment of our Sustainable Economy Insight Series, Associate Creative Director Charlie Glassman highlights how we can use effective storytelling to inspire the real action needed to transition to sustainable practices. Read the full piece below ⤵ #sustainability #sustainableeconomy #insights #sustainabilitystories #sustainablestorytelling #storytelling #POV #perspective #sustainable

Introducing a new innovation in textiles from Under Armour and Celanese: Neolast is a new fibre that makes it possible for people to recycle performance apparel at its end of life – a problem that we’re helping to solve in the pursuit of circular manufacturing. As part of our long-term partnership with Under Armour, we developed the value proposition, product name, as well as the go to market strategy for Neolast and we couldn’t be happier to see this technology out in the world. If you are looking to solve complex challenges in sustainability or product strategy, get in touch with our team! Read more about Neolast below ⤵ #work #sustainability #circularity #innovation #textiles #apparel #underarmour #strategy #naming #productstrategy #valueproposition #neolast #technology

The pursuit of endless growth has fueled a degenerative economy. Working with, not against, your competitors is the only path to a more sustainable one. Hear from Senior Business Design Director Jennifer Torry who outlined why collaboration is the key to building a sustainable economy. Get her full perspective below ⤵ #insights #sustainability #sustainableeconomy #insightseries #POV #perspective #collaboration #sustainabilityinsights #generative #generativebusinesses

Not taking care of your employees is the biggest risk you can take. Moody's – the leading source of insights on exponential risk – understands this better than anyone. They are taking action to ensure their employee experience reflects their ambition to unite the brightest minds to turn today's risks into tomorrow's opportunities. It was our absolute privilege to collaborate with the Moody's team on the development of their new values, employee brand and employee value proposition. Congratulations to the Moody's team on launching this next chapter. See more here: https://lnkd.in/eYH7bKiH #clientwork #work #launch #employeeexperience #values #employeebrand #employeevalueproposition #purpose #employeevalueprop #moodys #employees

Head of Creative Strategy Steph Price recently joined the What We Know, What We Don't show and shared her thoughts on the impact of purpose-driven work, the broad applicability of creative skills to solve challenges, and the importance of an authentic verbal identity. Listen to the full episode below! ⤵ #insights #creativestrategy #radio #podcast #purpose #verbalidentity

In the face of urgent, intersecting environmental and social crises, the risk of inaction outweighs the risk of action. Why, then, does businesses’ response feel slow, stalled, or downright absent? Hear from Senior Strategy Director Sarah Elsmore in the second installment in our Sustainable Economy Insight Series as she unpacks the critical need for businesses to stop treating sustainability as an "initiative" and instead as the core operating system of business today. Read the full article below ⤵ #insight #sustainability #sustainableeconomy #environment #business #perspectives #environmentalaction #sustainabilityinsights #generative