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4.8/5 · Excellent · Based on 11,000+ Customers

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24k Gold & Platinum | 99.9% Purity | Unisex Jewellery

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7879 Icons Collection

Discover 7879’s best-selling Core Icon Pieces that will not only help to create the foundation of investing in your future but also set new standards for your jewelry product.

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Diamond Cut Double Curb Chain Necklace - Gold 24k
7879 Exclusive

Diamond Cut Double Curb Chain Necklace

Gold 24k
£5,686.99

When your jewellery can also be an investment

Why let your assets sit in a vault when you can wear them, love them, and watch them grow in value? Think of jewellery as more than just an accessory—it’s beauty you can bank on. With 999 Platinum and 24K Gold, you’re not just investing in style, you’re investing in something that lasts. Because real wealth isn’t meant to be hidden away—it’s meant to be worn, enjoyed, and passed down for generations.

Pure precious metals
When it comes to gold and platinum, purity matters. Gold is measured in karats, with 24K being the purest, while platinum is graded in parts per 1,000, with 999 being the real deal. Don’t let the shine fool you—anything less has been mixed with other metals, lowering its value. We believe in keeping it pure, which is why we offer 24K gold and 999 platinum. No fillers, no compromises—just the finest, most valuable metals you deserve.
What are safe-haven assets?
In uncertain times, some investments ride the rollercoaster—others stand strong. Safe-haven assets, like pure gold and platinum, can hold their value even when markets get shaky. When everything else feels uncertain, these precious metals can offer stability. They’ve been trusted for centuries, and for good reason—because real wealth doesn’t crumble under pressure.
Diversify your wealth
Gold and platinum have a clever way of holding their value—even when stocks, property, and other investments may take a hit. Think of them as your financial safety net, helping to balance out losses when markets get unpredictable. Even better? Unlike crypto and other high-risk investments, gold and platinum have stood the test of time. No wild swings, no guesswork—just steady, reliable value when you need it most.

As seen on

Author - Michael Ward

Michael Ward

Jamaican-British actor and former model. His films include Blue Story and The Old Guard. On television, he appeared as Jamie in the Netflix show Top Boy and The A List. Ward was awarded the 2020 BAFTA Rising Star Award. Wearing Diamond Cut Double Curb Bracelet

Statement Diamond Cut Double Curb Chain Bracelet

Statement Diamond Cut Double Curb Chain Bracelet

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Author - Jack Whitehall

Jack Whitehall

English comedian, actor, writer, and television personality. He is known for his roles as JP in the comedy-drama series Fresh Meat and as Alfie Wickers in the sitcom Bad Education also co-writing the latter and its film adaptation, The Bad Education Movie. Wearing a Diamond Cut Curb Chain

Diamond Cut Curb Chain Necklace

Diamond Cut Curb Chain Necklace

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Your Jewellery, Your Asset.

Honest Pricing

Our pricing is simple: Real time metal price + 7879 artisan fee — so you know exactly what you’re paying for. We believe in fair pricing and pure metals — no inflated markups, no compromises. Unlike many brands that charge up to 1000% for diluted metals, we apply a modest artisan fee for our 24K gold and pure platinum pieces. This covers everything from in-house design and expert craftsmanship to hand-finishing, quality control, shipping, hallmarking, and premium packaging. Luxury, without the unnecessary markups.

Superior Purity

The true value of jewellery comes down to purity. Gold is measured in karats—24K (99.9% pure) is the highest, followed by 18K (75% pure), 14K (58.3% pure), and 10K (41.7% pure). Platinum is graded in parts per thousand, with 9999 being the purest at 99.99%. We specialise in 24K gold and pure platinum, ensuring every piece is as valuable as it is beautiful.

Priced By Weight

Our 24K gold and 99.9% platinum are as pure as it gets — the same quality as investment-grade bullion. That’s why we sell our pieces by weight, with prices updated in real-time based on the stock market. When you buy from us, you’re not just getting jewellery — you’re investing in a real, tradable asset that typically holds its value. And if you ever decide to sell, you can trade it back to us anytime.

Your Jewellery Investment Portfolio

As gold and platinum prices rise, so does the value of your jewellery. With your personalised 7879 portfolio, you can track your jewellery's real-time value anytime. And if you ever choose to sell, you can sell your items back to us at the current market price minus just 4% — one of the best rates available. Flexible, fair, and transparent.

Ratings stars

4.6/5 · Excellent

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More Than 11,000+ Customers Already Trust Us

New Arrivals

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Forte Chain Necklace - Platinum
7879 New Arrivals Exclusive

Forte Chain Necklace

Platinum
£2,918.99

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Hallmarked by Assay
7879 Portfolio
Sell-back at any time

Hallmarked by Assay

Our pure metal jewellery
is quality checked and hallmarked by the London Assay Office

Frequently Asked Questions

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