4.8/5 · Excellent · Based on 11,000+ Customers
24k Gold & Platinum | 99.9% Purity | Unisex Jewellery
UP TO 30% OFF ALL PRODUCTS
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7879 Icons Collection
Discover 7879’s best-selling Core Icon Pieces that will not only help to create the foundation of investing in your future but also set new standards for your jewelry product.
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Diamond Cut Double Curb Chain Necklace
Diamond Cut Cable Chain Bracelet
Diamond Cut Curb Chain Bracelet
Circle Stud Earrings
Diamond Cut Curb Chain Necklace
Cable Chain Bracelet
Bullion Bar Pendant
Mini Initial Pendant
Forte Chain Bracelet
Diamond Cut Double Curb Chain Necklace
When your jewellery can also be an investment
Why let your assets sit in a vault when you can wear them, love them, and watch them grow in value? Think of jewellery as more than just an accessory—it’s beauty you can bank on. With 999 Platinum and 24K Gold, you’re not just investing in style, you’re investing in something that lasts. Because real wealth isn’t meant to be hidden away—it’s meant to be worn, enjoyed, and passed down for generations.
As seen on
Michael Ward
Jamaican-British actor and former model. His films include Blue Story and The Old Guard. On television, he appeared as Jamie in the Netflix show Top Boy and The A List. Ward was awarded the 2020 BAFTA Rising Star Award. Wearing Diamond Cut Double Curb Bracelet
Statement Diamond Cut Double Curb Chain Bracelet
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Jack Whitehall
English comedian, actor, writer, and television personality. He is known for his roles as JP in the comedy-drama series Fresh Meat and as Alfie Wickers in the sitcom Bad Education also co-writing the latter and its film adaptation, The Bad Education Movie. Wearing a Diamond Cut Curb Chain
Diamond Cut Curb Chain Necklace
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Your Jewellery, Your Asset.
Honest Pricing
Our pricing is simple: Real time metal price + 7879 artisan fee — so you know exactly what you’re paying for. We believe in fair pricing and pure metals — no inflated markups, no compromises. Unlike many brands that charge up to 1000% for diluted metals, we apply a modest artisan fee for our 24K gold and pure platinum pieces. This covers everything from in-house design and expert craftsmanship to hand-finishing, quality control, shipping, hallmarking, and premium packaging. Luxury, without the unnecessary markups.
Superior Purity
The true value of jewellery comes down to purity. Gold is measured in karats—24K (99.9% pure) is the highest, followed by 18K (75% pure), 14K (58.3% pure), and 10K (41.7% pure). Platinum is graded in parts per thousand, with 9999 being the purest at 99.99%. We specialise in 24K gold and pure platinum, ensuring every piece is as valuable as it is beautiful.
Priced By Weight
Our 24K gold and 99.9% platinum are as pure as it gets — the same quality as investment-grade bullion. That’s why we sell our pieces by weight, with prices updated in real-time based on the stock market. When you buy from us, you’re not just getting jewellery — you’re investing in a real, tradable asset that typically holds its value. And if you ever decide to sell, you can trade it back to us anytime.
Your Jewellery Investment Portfolio
As gold and platinum prices rise, so does the value of your jewellery. With your personalised 7879 portfolio, you can track your jewellery's real-time value anytime. And if you ever choose to sell, you can sell your items back to us at the current market price minus just 4% — one of the best rates available. Flexible, fair, and transparent.
More Than 11,000+ Customers Already Trust Us
Hooked On Platinum Now
Just got my platinum pendant, and I’m in love! It looks amazing, feels substantial, and is now my everyday go-to. Customer service was awesome—they applied my discount after I forgot to use it. Can’t wait for my next purchase!
Compliment receiver
Bought two beautiful pieces of gold jewelry from 7879. I wore them to girls' night, and you wouldn’t believe how many compliments I got—they were a total hit! The quality and shine are just amazing; I already know these will be my favorite go-to accessories.
New Arrivals
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Forte Chain Necklace
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Forte Chain Necklace
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Wide Filed Curb Chain Bracelet
Mini Star Stud Earrings
Evil Eye Stud Earrings
Statement Diamond Cut Double Curb Chain Bracelet
Forte Chain Bracelet
Box Chain Necklace
Wide Ring
Round Cuff
Shop By Metal
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Why Choose
Hallmarked by Assay
Our pure metal jewellery
is quality checked and hallmarked by the London Assay Office
Frequently Asked Questions
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Is pure 24K and 999 Platinum too soft to make jewellery from?
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Is 7879 Jewellery Hallmarked and certified?
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What is the difference between 7879 jewellery and other jewellery?
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How are 7879 items priced?
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Can I return or sell back my 7879 items?
