VRDA

Verifi Rights Data Alliance

Our members believe in the power of collaboration to enhance data and super-power business processes. The VRDA creates an orchestra of definitive data, with each player maintaining its own information while harmonising with others to create a symphony of media intelligence.

MEMBERSHIP:

Read: "The VRDA Explained”

Our Solution

“Launching VRDA is a huge step forward in our mission to allow data in the music business to travel at the speed of digital without requiring anyone to give up their proprietary information. This unprecedented global alliance across the recorded music industry verticals enables each members’ data to be accessible yet separate, speaking to each other across different standards and eliminating bad data, missed payments for rights-holders, and administrative headaches for labels, publishers, DSPs, PROs, and distributors.”

- Ken Umezaki, CEO Verifi

In the Press

Dutch CMO, BumaStemra, becomes latest member of the Verifi Rights Data Alliance

August 6, 2024

Press Release

in 2022, the vrda Launched with Inaugural Members Warner Music Group, Unison, Deezer, and FUGA

February 1, 2022

Press Release

Downtown Music expands partnership with Verifi Rights Data Alliance

February 9, 2024

Press Release

Testimonials

“Warner Chappell Music is committed to maximising revenue growth for our songwriters in an increasingly complex ecosystem. We're pleased to continue working with Verifi, whose multiparty data comparison tools and initiatives enable us to protect our songwriters' metadata globally and correct any bad data on an industry-wide basis."

Richard Darbon, Director, Product Owner – Data and Business Intelligence
"At Downtown, we chose to work with Verifi Media because of their collaborative approach, state-of-the-art matching engine, and metadata management capabilities. Verifi allows creators, publishers, and labels to work together on data and keep it updated when rights are licensed or change hands, which can benefit all parties."

- Pieter Van Rijn, President of Downtown Music
“Deezer is pleased to join VRDA. This will be the next milestone in our mission to constantly improve the accuracy of our payments to every artist, songwriter and rights-holder who uses Deezer to share their music with the world. We take data quality extremely seriously and it's great to see that companies like Verifi and other members of VRDA share our views on this critical topic. This partnership will also help us improve the quality of our metadata, which will help us continue to improve the music experience on Deezer for our users.”

Ludovic Pouilly,
Deezer SVP Institutional & Music Industry Relations.
“As a rights management entity based in Spain, a large part of our business is the collection and distribution of performance royalties across territories. For example, a US writer might have a sub-publishing and distribution deal in Europe accompanied by a complex web of ownership in Spain vs. France vs. the UK and so on. When one piece of metadata changes, it can be difficult for the rightsholder to ensure changes have updated across all PROs that manage their rights - and in turn, it can be difficult for PROs to trace the rightful owners of each song if it isn't yet registered. It is costly in both time and resources to clean internal databases when ownership changes - but Verifi Media is creating a multi-party "truth" within the song file itself - which will vastly increase the speed at which Unison can manage rights, and relieve the burden on important departments that can focus on accelerating in other areas."

- Jordi Puy, CEO of Unison

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