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SB22 and SPARKET collaborate to bring cutting-edge technology and responsible gaming measures to sports betting. The sports betting industry has experienced significant growth and innovation in recent years, fueled by advancements in technology. In this exciting landscape, the collaboration between SB22 and Sparket is set to transform the way people engage in sports betting. SB22, a fully immersive betting and transactional platform, and Sparket, a groundbreaking engagement platform, have joined forces to create an unparalleled betting experience for enthusiasts worldwide. Headquartered in Dallas, Texas, SB22 is the first fully immersive betting and transactional platform that does not rely on any legacy technology. It is fully modular and scalable. The sports betting platform is known for its diverse and comprehensive sports coverage. It allows users to place bets on a wide range of sports events around the world, providing an engaging and secure betting environment. Sparket is a customizable B2B platform that offers free-to-play and pay-to-play parimutuel betting on traditional sports, alternative events, and more. The platform is designed to help expand the user base, engage users in unique ways, and drive more revenue for partners. Sparket’s platform can be integrated into other betting platforms, websites, apps, or act as a standalone white-label solution. "This is a transformational partnership that reflects our ambitious vision for the future of sports betting," said SB22 CCO Vik Shrestha. "By integrating Sparket's innovative betting technology into our platform, we will provide our users with an unparalleled betting experience." Sparket's Co-Founder, Aaron Basch, shares a similar sentiment. "This partnership allows us to leverage SB22’s user base and sports offerings. Together, we are confident that we can offer sports enthusiasts a unique betting platform that is not only easy to use but also highly engaging," he added. "This collaboration aims to offer bettors a more modern experience in the space." SB22's focus on responsible gambling aligns perfectly with Sparket's commitment to promoting healthy betting practices. The new partners will work together to implement sophisticated algorithms that detect signs of potential problem gambling and provide necessary interventions, such as limit-setting and self-exclusion tools. Both platforms will look to identify risky behavior patterns and offer personalized support, ensuring a safe and responsible betting environment. The SB22 and Sparket collaboration has the potential to reshape the sports betting industry and unlock new opportunities for stakeholders. This partnership may pave the way for increased adoption of AI and machine learning technologies, enabling operators to streamline operations, improve user experiences, and attract a broader user base. Additionally, the collaboration could drive innovation in other sectors, such as sports analytics and data-driven decision-making.

Joseph Bunevith

Vice President of Government and Regulatory Affairs at Gaming Laboratories International, LLC

11mo

Some of my favorite people in the industry! Congrats!

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