It's officially January 2025, which means one thing at Allure HQ: it's time to cast your ballot in the annual Allure Readers' Choice Awards poll! For those new around here, each year we crowdsource our most fastidious readers (that's you!) to learn which hair, skin, nail, and makeup products you're loving these days—and the ones you're leaving behind in 2024. The Readers' Choice Awards poll is your chance to give some extra gratitude to your holy grail products, because your voice—and your vote—is most important. In the ballots below, vote for the mascara that lasted through the sweatiest of workouts, select the moisturizer you can't. stop. restocking., and choose the hair mask that coddled your curls to supersoft perfection. Be sure to get those votes in by March 12 at 11:59 p.m. EST. In May, we'll announce the Readers' Choice Award winners—and each will receive the coveted seal that you've come to trust when shopping in the beauty aisle. This symbol is proof that tens of thousands of Allure fans agree that a product is truly as good as advertised. So, what are you waiting for? It's time to play favorites.
