Tuff

Meet Spencer Cappelli, Tuff’s Sr. Content and SEO Strategist! 👋 Spencer’s workdays are packed with all things content: creating and assigning briefs, reviewing and editing blog posts, and managing relationships with writers. That’s because content is a crucial part of the growth marketing strategies we craft for our clients. “Our goal at Tuff is to help partners showcase their expertise by creating compelling, educational content,” he says. “When done correctly, content can increase brand awareness and nurture target personas throughout the buyer's journey.” If you’re ready to reevaluate your content strategy, we’re here to help. Book a strategy call today to learn more about our process and get some face time with our awesome team ⏬ #contentstrategy #seostrategy #seocontent #performancemarketing #growthmarketing #performancemarketingagency #startupagency

Here at Tuff, we’re always looking for new ways to scale brand spend, lower customer acquisition costs, and drive the most efficient growth possible for our partners. ⚡ We know that recent changes in the macroeconomic environment have impacted marketing budgets — and that’s why our ultimate goal with paid spend is to get the right message in front of the right audience at the right time. In this blog post, you’ll find out how our partners are maximizing their media budgets, what it looks like, and how you can make the most of each channel at every stage in the customer journey ⬇️ https://lnkd.in/gjabEC7k #paidmedia #growthmarketing #performancemarketing #growthmarketingagency #performancemarketingagency #paidmediabenchmarks #kpis

Test. Analyze. Iterate. Repeat. That’s Tuff’s not-so-secret formula for success — and it’s the same formula we used to help Multiverse increase their MQL volume by 188% in just six months. 📈 Learn more about our testing framework (and how it influences our creative strategy!) in this case study 👇 https://lnkd.in/er8kxDbW #growthmarketing #performancemarketing #adcreative #socialads #creativeagency #creativetesting #testingframework

So, you’re producing a ton of content. But when you Google your key terms, you’re still falling outside of the top 10 organic results. What gives? 🤔 Well, content marketing is a strange beast. Pure SEO gains (like high-ranking search results) are never instant—but if you ask us, creating content is still worth your time and effort. If you’re wondering what content marketing is—and how to do it correctly—you’ve come to the right place. At Tuff, we’re transparent about how we achieve success, and we’d love to get you on the right track. Here’s our take on creating a content marketing strategy from scratch ⏬ https://lnkd.in/e-tXcQ7p #contentmarketing #contentstrategy #google #performancemarketing #growthmarketing #marketingagency #growthmarketingagency

CTR, or click-through rate, is the number of clicks your ad, email, or social post receives divided by the number of times it’s seen by potential customers, or impressions. 📈 In general, a high CTR can mean high-performing ad creative or ad copy that is working so well it's encouraging users to click. Improving your CTR can feel like an uphill battle, which is why we developed a tried-and-true strategy that consistently drives results (and revenue!) for our partners. Learn what it is — and why it works — right here ⬇️ https://lnkd.in/etNrMPps #growthmarketing #performancemarketing #marketingagency #kpis #marketingmetrics #CTR

Many people assume that LinkedIn is only useful for B2B marketing — but here at Tuff, we’ve seen plenty of success testing LinkedIn for B2C campaigns, too. 🤑 LinkedIn users are engaged, professional, and financially savvy, making it the perfect place to advertise products or services that appeal to niche demographics. If you’re ready to convert some brand-new customers, we’ve got plenty of high-performing LinkedIn campaigns you can use as inspiration. Senior Social Ads Strategist Kayla Barry included a few of our favorite campaign strategies in this blog post. Take a look! 👇👀 https://lnkd.in/esZM8jzN #b2b #b2badvertising #b2bmarketing #linkedinads #b2blinkedin #growthmarketing #performancemarketing #marketingagency

Meet Emily Newport, Lead Social Ads Strategist here at Tuff! 👋 As a member of our Paid Social team, Emily monitors and manages social ad accounts and campaign performance to make sure our partners are constantly moving towards their goals. She says the best part of her role is connecting with the partners she works with and learning what works best for their audience. “I love building strong relationships with each Tuff partner and fully understanding their unique business needs,” she says. “It’s so satisfying to see a partner’s delight when our paid social campaigns drive the business results they’re looking for!” Here at Tuff, we pride ourselves on generating consistent, high-quality results instead of empty traffic and one-off wins. If you’d like to hear about our process and get some face time with our team, book a strategy call today ⏬ #growthmarketing #performancemarketing #marketingagency

soona + Tuff = marketing magic ✨🔮 soona, a virtual product photography studio, saw its highest-ever conversion rate and lowest-ever cost-per-acquisition after working with Tuff for just three (!!) months. 🚀📈🤑 Better yet, our team also helped soona increase sales by more than 57%. Want to find out exactly how we did it? Get the scoop from our latest case study 🔽 https://lnkd.in/eKAUYiUc #growthmarketing #performancemarketing #marketingagency

If you’re marketing a business online, there’s a good chance you’ve heard of Google’s cost-per-click (CPC) advertising. Many factors will influence how much your Google ads cost, including your campaign type, your maximum bid, and more. 📊 CPC ads aren’t cheap — and if you’re on a small, scrappy marketing team, you might be wondering exactly how much you’ll need to spend to see results. 🤔 In our latest blog post, Paid Media Lead Chris explains why there’s not an easy answer to this question and how to run CPC ads without breaking your budget. https://lnkd.in/eFpQUqzn #google #googleads #googleadscpc #digitalmarketing #digitaladvertising #growthmarketing #performancemarketing

“Performance marketing” can mean a lot of things for a lot of agencies — but here at Tuff, we define performance marketing as a results-driven approach that focuses on sustainable growth. 📈 Over the years, we’ve learned that a powerful performance marketing strategy requires four important steps: Goal setting, research, testing, and optimization. Lead Growth Marketer Richard explains why this process works and how it helps our partners generate more leads and revenue 🔽 https://lnkd.in/eK4FrtEp