Tuff

LinkedIn's new-ish predictive audiences promise to expand your campaign reach, but are they actually worth the extra investment? To find out, we put ‘em to the test with over $700K in ad spend. 💸 (Spoiler alert: the results are GOOD.) Make sure you hit the ➕ Follow button for more LinkedIn wisdom from Tuff!

Say hi to Tuff’s Senior Copywriter, Lauren Keene! ✍🏼 No two days at Tuff are alike, but one thing’s for sure: Lauren’s schedule is pretty much always packed with researching, writing, and editing. She’s the only Tuff team member who works on both the creative team AND the CRO team, writing high-impact, conversion-focused copy for ads, emails, websites, social posts, and anything else with words. “Talking about yourself in third-person is really weird,” says Lauren, who is also the person who manages Tuff’s LinkedIn and writes all of these posts. If you’d like to get some facetime with Lauren, and other members of Tuff’s all-star team, you can book a discovery call right here 👇🏼 https://lnkd.in/gDTWJxk9

Ready to unlock growth in these ~unprecedented~ times? 📈 Learn how to make it happen TODAY during our info-packed webinar "The Growth Formula Every Commerce Leader Needs!" Tuff's own Adam Fricke, along with experts from Goodway Group and Fleet Feet, will share smarter strategies for tackling economic disruptions and driving growth. Register right here before 2:30 ET ➡️  bit.ly/4hYJD1I

Hannah Burks' title is Head of Operations, but we're thinking it should actually be Head of Optimizations 🤩

Is your growth strategy ready for uncertainty? 🤔 During our next webinar, you'll learn how uniting brand-building and demand-gen can help you adapt to economic downturns, tariff impacts, and other unexpected challenges. Save your spot right here 👉 bit.ly/4hYJD1I

🚨 Don't forget about our upcoming webinar! 🚨 Tuff's Head of Creative Adam Fricke, along with experts from Goodway Group and Fleet Feet, will share how to turn brand-building and demand-gen into a strategy for smart, sustainable growth on Wednesday, April 23. If you're ready to learn the growth formula every commerce marketer needs, RSVP right here: bit.ly/4hYJD1I

40% of CMOs surveyed between 2023-2025 indicated that they are increasing budgets on Performance channels - a sign that there's more and more scrutiny on budget and immediate results. The hard part? So many brands who haven't done true Performance Marketing have no idea how to create ads for and execute strategically on these channels. To put it bluntly: if your creative approach is to resize a CTV ad for Meta, you're wasting your time and money. I got the chance to sit down with the Association of National Advertisers and share more thoughts - including creative best practices, testing frameworks, and how to execute Performance Creative. Check it out below. ⬇️

It’s no secret that consumer behavior and platform algorithms are constantly changing. Unfortunately for marketers, this means that what drove engagement and conversions last month might not move the needle next month. 😭 To keep your campaigns effective and your strategies sharp, you’ll need more than just intuition. You’ll also need a repeatable, data-driven approach for testing your creative at scale. In this info-packed blog post, our Senior Social Ads Strategist Jack DiGregorio explains why creative testing should be mandatory for all agencies in 2025. He also shares step-by-step instructions on how to build your own scalable testing framework. Check it out right here ➡️ https://lnkd.in/d-rpmr_D

If you’re ready to amplify your Google search results, here’s why we think you should partner with us 👇🏻 Over the years, we’ve witnessed a LOT of Google ad accounts cruising on autopilot, wasting money on irrelevant terms that don’t really make a difference to the business. Google ads aren’t cheap, and we believe your “return on investment” shouldn’t just be clicks. It should be conversions. You deserve a partner that’s focused on data and results-driven campaigns that actually make an impact. Our Google ads team has been managing search campaigns for over a decade, covering competitor, branded, non-branded, Alpha Beta & Smart Broad, international, experimental, and various other campaigns types for businesses of all sizes and budgets. Simply put, we know our stuff. And we know how to get the results you’re looking for. Learn more about our process, our team, and our expertise right here:  https://lnkd.in/gzxG75YR

What’s the growth formula every commerce leader needs? 🤔 Here's a hint: it starts with uniting brand-building and demand gen for a sustainable, smarter revenue approach. Join industry experts, including Tuff's own Adam Fricke, as they share actionable strategies tailored to commerce marketers during a free webinar on Wednesday, April 23. Reserve your place now 👉🏻 bit.ly/4hYJD1I