Timmy Garde

💡Great story, Jameson Fleming! Companies in the healthcare space stand to gain immensely by partnering with specialized agencies. It is crucial for public relations and corporate communications support. An agency should have expertise and an understanding of the application of emerging technologies like AI and machine learning in healthcare, as well as navigating the complexities of consumer privacy laws and other evolving regulations. Agencies that combine therapeutic knowledge with technological innovation and regulatory insight will undoubtedly drive better outcomes for their clients and the patients they serve.

5

Will we see you at the ReImagine Pharma Marketing 2024 Conference on May 21-22 in Long Branch, New Jersey? Let’s connect and explore the latest trends and innovations shaping pharmaceutical marketing together. #HealthLinkDimensions #PharmaMarketing #ReImaginePharma2024

9

Read Now: https://lnkd.in/ejnZCEvB Dive into how AI is transforming marketing strategies in pharma in the Med Ad News' article featuring Sean Rapson from EVERSANA CONSULTING and John Kenny, PhD on leveraging generative AI in brand planning! #PharmaMarketing #GenerativeAI #BrandPlanning #EVERSANA

20

Trinity Life Sciences introduces its MarCom Insights Center of Excellence, leveraging behavioral science and AI to optimize healthcare marketing communications for HCPs and patients. Read the Latest full News - https://lnkd.in/djkPfPRK #MarTech #MarTechEdge #LifeSciences #HealthcareMarketing #BehavioralScience #AIinHealthcare #OmnichannelMarketing #CustomerEngagement #TrinityLifeSciences #MarComInsights #HealthTech #MarketResearch

12

In the new year, connected commercial teams will be best positioned to help HCPs navigate increasing therapeutic complexity. Matt Farrell, Dan Rizzo, and Brian Mahoney highlight commercial #lifesciences trends to look for this year. ⬇️ Check out all of the trends here: https://lnkd.in/gWxTmHi9 #biopharma #biotechnology 

64

Harness the power of social media and influencer strategy with Boston BioPharma Consultants. Our tailored services help BioPharma companies build a strong online presence, engage with stakeholders, and drive brand awareness. Let us elevate your social media game and connect you with influential voices in the industry. Contact us today! #BiotechPharma #Biotech #pharmaceutical #pharma #healthcare #medicine #BostonBioPharmaConsultants #marketing

1

Align HCP and DTC Marketing to the Patient Journey for Better Outcomes   OptimizeRx Siloed HCP and DTC marketing efforts can complicate patient-provider interactions. Our 2024 independent physician survey reveals that 70% of physicians find aligned information streamlines care, yet only 13% experience it. Synchronizing marketing approaches through a patient-centric approach yields faster therapy starts, better brand adherence and increased commercial impact. Explore the full survey results to learn about this untapped opportunity. Learn More Now:https://lnkd.in/dv8e2-kc

5

Meeting a biosimilar user fee commitment, the FDA is expanding on its recommendations for biosimilar and interchangeable product applicants asking the FDA for post-approval manufacturing changes. Read more here: https://bit.ly/3SqDpOd #AgencyIQ #Politico #LifeSciences #Regulation #Regulatory #FDA #Biosimilar

3

Did you see us at the MasterControl Summit 2024? Melissa Leygan of eQMS Consulting LLC and Ryan Coughlin of Enterey Life Sciences Consulting recently presented "5 Tips for Successful User Adoption" to a packed audience, sharing valuable insights on how to maximize the effectiveness of new quality management systems. During the session, they covered strategies to overcome adoption challenges, foster team buy-in, and encourage seamless transitions. Key Takeaways: 🗝️ Simplify training with a scaled approach tailored to the needs of your training groups 🗝️ Provide clear, easily-referenced materials to boost training retention 🗝️ Commit to a time and place for end user questions which will increase user confidence at all experience levels and provide feedback on your training effectiveness. Thank you to everyone who attended and contributed to the amazing discussions! If you missed it, don’t worry—we’ll be back soon. Stay tuned! #MasterControlSummit2024 #UserAdoption #MelissaLeygan #eQMSConsultingLLC #RyanCoughlin #Enterey #InnovationInAction #TechAdoption #MasterControl #MasterControlPartners

5

The #pharma landscape is constantly evolving, and a market access strategy developed even a year ago might not be optimal for the future. As we approach the halfway point of 2024, it's a critical time for pharmaceutical manufacturers to revisit their 2025 #marketaccess strategy. Contact Archbow today to ensure your 2025 plan is on track to deliver the support your patients need. #biotech #patientsupport

16

👋 Attending Digital Pharma East this week? Don’t miss MM+M's Lecia Bushak's DPE preview piece featuring OptimizeRx. 💡 A recent independent survey by OptimizeRx found that 70% of physicians believe aligning HCP and DTC communications would streamline patient care. However, only 13% see this alignment happening today. Tomorrow at DPE, OptimizeRx will highlight how technology and data advancements can bridge this gap, helping life-changing pharmaceutical brands synchronize HCP and DTC messages more effectively to improve patient and physician communications . Read more in the preview here: https://lnkd.in/eCW8RRKB #Healthcare #OmnichannelMarketing #PharmaInnovation #DTC #HCP #PatientCare #DigitalHealth #Digitalpharmaeast

1

Many innovative ideas can become obscured when communicated, which was a significant challenge for Patient Blood Management #PBM as it was introduced to benefit those suffering from #anemia, in hopes of enabling surgery without the use of donated blood upon leaving the ER (Emergency Room). The PBM educational approach supports bloodless surgical procedures. To reduce this obscurity, we are simplifying the message and increasing awareness, benefiting #researchers, manufacturers, and healthcare practitioners. Most importantly, we are enhancing the patient experience and raising public awareness. We are confident that many global organizations, healthcare providers, and blood management surgical equipment manufacturers will support our efforts as we continue to be pioneers in building a bridge of engagement for public access, which will benefit this field of medicine. Remember our medical icons, just in case one day you need direction to the OR. #Bloodlines #BBTS #Blood #SABM

5

Wayne Fassett, Spherico's SVP, Group Creative Director, discusses how pharmaceutical companies can effectively communicate the value of their products to payers. His insights are featured in PM360's latest article, which focuses on evolving payer strategies and the role of modern technologies. Click the link to read Wayne's thoughts: https://lnkd.in/g4SmFGaV #CostandCare #PM360 #PayerStrategies

24

In the final part of her interview with Pharmaceutical Commerce Magazine Commerce Editor, Nicholas Saraceno, Archbow Consulting Vice President and Patient Services expert Meghan Mullooly shares #implementation success stories, and provides an outlook on the future of the #patientservices space—link in the comments. If your organization is interested in implementing digital solutions for your patient services program or expanding on what you have in place today, send us a DM or email us at info@archbow.com. #pharma #biotech

97

2 Comments