At the Cannes International Festival of Creativity this year, Adweek teamed up with the World Federation of Advertisers to talk to key leaders and decision-makers about the industry’s role on climate issues.
In discussion with top marketers from brands like Dole, Logitech, Mastercard, PepsiCo and Procter & Gamble, WFA asked a simple question: Is the industry doing enough on climate? The resounding answer: No.
Still, marketers were quick to point out where progress has been made.
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