
Atlas Obscura
Overview: Atlas Obscura
Atlas Obscura has entertainment partners such as, SiriusXM, PBS, and Higher Ground, the company founded by Barack and Michelle Obama. Atlas Obscura has become a content-generation partner for some of the world’s largest brands including Land Rover, Mitsubishi, and Nissan; Netflix, YouTube, and AppleTV; American Express, Mastercard, and Chase; other industry leaders such as DoorDash and Delta Airlines, and visitor bureaus including Brand USA, the Puerto Rican tourist office, the states of Florida and Texas, and the city of Los Angeles.
The details here are based on information received from, and verified solely by, the company.
Atlas Obscura Management Team
Joshua Foer
Co-founder and Executive Chairman
Josh is the co-founder of Atlas Obscura and co-author of the #1 NYT bestseller Atlas Obscura: An Explorer’s Guide to the World’s Hidden Wonders. His first book, Moonwalking with Einstein, became an international best seller and was published in 37 languages. Joshua’s writing has appeared in The New Yorker, National Geographic, Esquire, Slate, Outside, the NYT, and other publications. He is also the co-founder of the non-profit Sefaria and of the design competition Sukkah City.
LinkedIn profileDylan Thuras
Co-founder and Creative Director
Dylan Thuras is the co-founder and creative director of Atlas Obscura. He is the co-author of the #1 NYT best seller Atlas Obscura: An Explorer’s Guide to the World’s Hidden Wonders; Gastro Obscura: A Food Adventurer’s Guide; and The Explorer's Guide for the World’s Most Adventurous Kid. Dylan is also the host of Atlas Obscura’s award-winning daily podcast and GoUSA TV’s Emmy winning series Small Town, Big Story.
LinkedIn profileLouise Story
CEO
Story is the former chief product and technology officer of The Wall Street Journal, where she also served as one of the top four editors on the masthead leading the full newsroom. While at the Journal, she led the content, product, and technology strategy that doubled the Journal’s digital subscriptions, reduced churn, and increased its audience by 250 percent. She also overhauled the Journal’s web and mobile apps, integrated artificial intelligence and advanced data processes into the Journal’s products and internal tools, created financially impactful sponsorship programs, and led the Journal to more highly prioritize community building among its readers. Prior to the Journal, Story worked for 12 years at The New York Times, where she was pivotal to The Times’ shift to digital through her work on strategic reports like The Times’ Innovation Report, which has been called “one of the key documents of this media age.” Story has extensive experience leading prize-winning and audience-engaging coverage in text, audio, and video. In the last few years, she has been advising news and start-up content companies on subscriber growth, content and tech strategy, mergers and acquisitions, and AI deals. Story is also a longtime journalist and also an author and filmmaker.
LinkedIn profileAlexandra Mangum
Chief of Staff
Alexandra Mangum is Atlas Obscura’s chief of staff. Working closely with the CEO and co-founders, she spearheads high priority cross-functional projects spanning strategy, operations, business development, and partnerships. In less than a year at Atlas Obscura, Alexandra has played a pivotal role in the strategy and positioning of the brand, led a transformational partnership with Delta Airlines as well as a seminal campaign for Land Rover. Prior to joining Atlas Obscura, Alexandra was the regional manager at The New York Times in Paris, heading up content licensing in northern, eastern and central Europe, as well as photo and video licensing globally, securing deals with leading international media partners including The Guardian, Le Monde, and Axel Springer. She also worked as executive producer at CVLT (pronounced Cult) Production, overseeing commercial production for brands including Google, Peloton, Yves Saint Laurent, and T Brand Studio. Alexandra has a BA in dramatic literature and cinema studies from NYU, as well as an MBA from Columbia Business School and a master’s degree in international affairs from Columbia's School of International and Public Affairs.
LinkedIn profileAt a Glance: Atlas Obscura
Atlas Obscura is an award-winning media and travel company. Widely celebrated for building the definitive, community-driven platform for discovering the world's hidden wonders, the company offers top-of-class storytelling, unique online and in-person experiences, and once-in-a-lifetime trips. The community-driven platform is the Atlas itself, a collection of more than 25,000 wondrous places around the world. It is a collaborative project that depends on its community of explorers to help discover amazing places and share them with the world.
Atlas Obscura’s current model is leveraging the power of its community and content, monetizing it in a B2B channel. The company’s paying customers are brand partners and visitors’ bureaus that promote tourism to cities, states, and countries. These partners pay the company for promoting them through the company’s channels. The company also creates multi-media content, special events, and creative advertising programs for some of the world’s most interesting brands. These integrated campaigns lead to direct results and memorable programming for its brand partners.
Atlas Obscura has created a comprehensive database from its global community of explorers of the world’s most wondrous places and foods.
The company implements a unique model which drives cost efficient content growth. Supported by the Atlas community or paid to produce by their travel tourism agencies.
Atlas Obscura leads the world’s most unusual trips to the world’s most remarkable places. Atlas Obscura takes small groups of travelers on adventures, from Bhutan’s mountaintop temples to the ruins of Meroe in Sudan, and into the kitchens of renowned local chefs from Mexico to Italy.
Information sourced from www.atlasobscura.com, verified solely by the company.