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7 B2B email marketing campaigns to inspire you in 2024
B2B marketing requires a different approach compared to B2C marketing. And this is true of B2B email marketing too. When you're a business reaching out to people in other organizations, it's important to remember that you're not just communicating with customers, but...
Disconnect found in the tech industry between aspirations and proper planning for AI and sustainability
Like many other industries, executives and engineers at technology brands and businesses around the world are optimistic about artificial intelligence and sustainability as broad concepts—but new research from hardware manufacturer TE Connectivity finds there is...
Blockchain buzz: Crafting effective media strategies in the age of digital currencies
The advent of blockchain technology has introduced a new dynamic to the field of public relations, offering professionals innovative tools to enhance their media strategies. With the capability to execute transparent and secure transactions, blockchain is rapidly...
Trust me, your team is not trained for PR measurement: Here’s why it’s a job best left to the pros
As a PR professional, I have witnessed the evolution of PR measurement manyfold over the last 10 years. Today the conversation is not about trying to show the value of measurement, but rather which metrics and what measurement programs are best for a given objective....
The top Generative AI concern for the remainder of 2024 is data security risk, say decision makers—what companies can do to protect data
Brands and businesses have had data-management problems since way back in primitive times (i.e., before AI), and the issue could potentially get much worse here in the modern age as the tech transforms business procedures—and new research from AI-augmented data...
How PR support saves brands in a crisis: Strategies for all stakeholders
In an era of constant connection, the reputation of a brand can be as delicate as porcelain. An unfortunate step, faulty product, or unhappy customer with significant social media influence can ignite a public relations disaster, producing tremors that may reverberate...
As sustainability reporting legislation looms, 3 in 4 businesses are not ready—with some possibly years away from meeting required standards
For sustainability supporters (everybody?), the good news is that what has been a highly demanded consumer mandate is soon to become official legislation in some areas (or greatly expanded where it exists), with sustainability reporting soon to be required throughout...
Why digital accessibility should be part of every PR professional’s strategy
As a PR professional today, digital accessibility is not just a technical requirement; it's a strategic asset that can significantly enhance your toolkit. By ensuring your digital content is accessible, you not only comply with various legal standards but also open...
AI will take jobs away after all: 8 in 10 companies plan to lay off recent college grads this year because of AI’s impact
The first fear many employees had when Generative AI steamrolled into business operations was that the tech would displace their jobs, and leaders soon began quelling those fears by stating that if anything, the opposite was true—more manpower would be necessary to...
Navigating the security imperative in financial communication AI tools
As artificial intelligence weaves itself into financial communications, it redefines the traditional boundaries of how organizations manage investor relations and sensitive financial data. This technological infusion presents unprecedented opportunities but also...
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Discord names Stephanie Hess as first chief communications officer
Gaming and communications platform Discord has tapped Stephanie Hess to serve as its first chief communications officer, the company told Axios first. Why it matters: Hess' hiring comes as Discord tries to reposition itself as a top gaming platform and improve...
Beach House PR Welcomes Samreen’s Vanity to its Agency Roster
Beach House PR is excited to announce the addition of Samreen’s Vanity to their agency roster. Beach House, an award-winning strategic communications agency, will handle public relations efforts for the brand. is a cosmetics brand for those who no longer want to be...
Reed Promotes Macey Cleary Binner to Agency President
Promotion comes after the leading Nashville agency saw its highest-grossing year NASHVILLE, Tenn. (May 8, 2024)— REED — a full-service public relations and marketing agency — announced today that Macey Cleary Binner, longtime employee and business development lead,...