Octane11

🎧 New Episode  “11 Minutes with Octane11” featuring Hannah Budreski (Nasuni) and Jessica Fernandez (Rapid7) Live at The Imaginarium Summit We’re kicking off Season 2 of the “11 Minutes” podcast with a live fireside chat with two B2B marketing experts…in front of a full crowd of industry experts at The Imaginarium Summit which was sponsored by The Imaginarium, Anteriad, Integrate, CMO Huddles and of course Octane11. Hannah and Jessica discuss a range of challenging topics including:  🥧 Using Attribution to grow the pie, not seek “credit” 💭 Reimagining B2B marketing in the post-MQL world 🧑🤝🧑 Finding the right talent in an ever-changing world 🏟️ The full-funnel value of sports sponsorships 🧳 Getting the most from in-person events and travel   So many great insights...including some great questions and comments from the all-star audience. 🤩 Here’s a brief clip from the episode…and to hear more  from Hannah and Jessica on all these topics you can listen or watch the full episode via the links in the comments. We have new episodes dropping every few weeks, so make sure to subscribe! HT: Scott Stedman, Mark Dye, Tiiso M., Lynn Tornabene, Frannie Danzinger, Drew Neisser, Gayle Meyers #cmo #b2b #dataengineering #martechstack #martech #marketingb2b #podcast

🎧 New Episode  “11 Minutes with Octane11” featuring Mike Romoff (Google, LinkedIn, IDG (International Data Group), Hulu, 360i) This is a special episode of the “11 Minutes” podcast…because it’s #11!! In this episode, Dan Rosenberg and TJ P. talk with industry veteran Mike Romoff about: 🤝 Collaborating with clients to uncover real business impact 💫 The importance of understanding the full funnel ❣️ Why B2B decisions are more emotional than B2C decisions   Mike also talks about high personal business highlights of working with great people, changing an industry, and impacting thousands of small businesses. 💼 Here’s a brief clip from the episode…and to hear more from Mike on all these topics you can listen or watch the full episode via these links: Video on YouTube: https://lnkd.in/e9t7fEy4 Audio on Spotify: https://lnkd.in/esHNceYt Audio on Apple Podcasts: https://lnkd.in/eDCfiH5m We have new episodes dropping every few weeks, so make sure to subscribe! #cmo #b2b #dataengineering #martechstack #martech #marketingb2b #podcast

🎧 New Episode! “11 Minutes with Octane11” featuring Dan Mott  (MarketingOps.com, SIX3MEDIA) In today’s episode of Octane11’s mini-podcast, Dan Rosenberg and TJ P. talk with Dan Mott about the power of community! We cover a wide range of topics including:  🤝 Building real relationships in B2B ⛏️ Digging deep to understand real client needs 🧤 Striving towards “message<>market fit” ⁉️ Asking a follow-up question…and another…and another 🎯 The importance of FOCUS   Dan also talks about his “Manifest a Million Challenge” where Dan is posting almost every day, sharing insights on his solopreneur journey. Here’s a brief clip from the episode…and to hear more from Dan across all these topics you can listen or watch the full episode via these links: Video on YouTube: https://lnkd.in/ef3CEk7B Audio on Spotify: https://lnkd.in/esHNceYt Audio on Apple Podcasts: https://lnkd.in/eDCfiH5m We have new episodes dropping every few weeks, so make sure to subscribe! #cmo #b2b #dataengineering #martechstack #martech #marketingb2b #podcast #solopreneur @Octane11

👉 If you're going to #POSSIBLE2024 next week and you're focused on B2B marketing, check out this panel with our CEO Dan Rosenberg + IBM + Accenture Song + Infillion + Chalice Custom Algorithms ... It's literally the <only> session throughout the entire event that is focused 100% on B2B Marketing. Check out the agenda and search for "B2B" https://lnkd.in/eeWA43Af? This is it! Hope you can attend the panel...and if not please reach out if you want to get a quick demo of our B2B-only Analytics and see how Octane11 can level up your entire B2B marketing stack. POSSIBLE, #b2b, #b2bmarketing, #analytics

🎊 🥇 💐  G2 results are in! Octane11 is rated #1 in the Easiest To Do Business With category of G2's Spring 2024 report for Account-Based Analytics! Not only was this the third season in a row, but we also secured the High Performer badge for Account-Based Analytics and Marketing Analytics Globally and in the Americas. We sincerely thank our customers for their supportive reviews, praising our strategic insights, user-friendly interface, and outstanding support team. Ready to take your B2B analytics to the next level? Learn how Octane11 can help! #B2Bmarketing #martech #ABM

🎥 Here’s a video sneak peak at Octane11’s new ✨Key Moments ✨feature  🎥 Key Moments is a game-changing feature designed to uncover the most significant milestones in the marketing and sales journey of your accounts. With Key Moments, you can gain deeper insights into your accounts' marketing engagements and tailor your ABM strategies to accelerate revenue. Visit our Book-A-Demo-Page here (https://lnkd.in/eZCK-sc6) to see this great new feature live and learn how Octane11 can help shine a light on your customer journey! #B2Bmarketing #b2b #cmo #Martech #Marketing #Sales #Marketing

🎧 New Episode! “11 Minutes with Octane11” featuring Rachel Squire (MOBI Solutions, 2x Adobe Marketo Champion) In today’s episode of Octane11’s mini-podcast, Dan Rosenberg and TJ P. host a fast-paced discussion with Rachel Squire on the ever-changing challenges of B2B marketing and data-driven decision making. We cover a wide range of topics including:  ⏩ The benefits of rapidly evolving technology in B2B 😫 …and the unintended consequences for analytics 📬 HubSpot winning more large enterprise clients 💥 The Importance of leaning into what’s working 🪢 The need for a tool that synthesizes everything 👩🏫 …and provides a prescriptive, actionable list of what to do ;) Rachel also teases a new offering coming soon from MOBI Solutions:  A marketing starter pack, especially for Marketo users coming soon! Here’s a brief clip from the episode…and to hear more from Rachel on how to prioritize your tactics, you can listen or watch the full episode via these links: Video on YouTube: https://lnkd.in/en-5r4uF Audio on Spotify: https://lnkd.in/esHNceYt Audio on Apple Podcasts: https://lnkd.in/eDCfiH5m We have new episodes dropping every few weeks, so make sure to subscribe! #cmo #b2b #dataengineering #martechstack #martech #marketingb2b #podcast

🎧 New Episode! “11 Minutes with Octane11” featuring Rachel Squire (MOBI Solutions, 2x Adobe Marketo Champion) In today’s episode of Octane11’s mini-podcast, Dan Rosenberg and TJ P. host a fast-paced discussion with Rachel Squire on the ever-changing challenges of B2B marketing and data-driven decision making. We cover a wide range of topics including:  ⏩ The benefits of rapidly evolving technology in B2B 😫 …and the unintended consequences for analytics 📬 HubSpot winning more large enterprise clients 💥 The Importance of leaning into what’s working 🪢 The need for a tool that synthesizes everything 👩🏫 …and provides a prescriptive, actionable list of what to do ;) Rachel also teases a new offering coming soon from MOBI Solutions:  A marketing starter pack, especially for Marketo users coming soon! Here’s a brief clip from the episode…and to hear more from Rachel on how to prioritize your tactics, you can listen or watch the full episode via these links: Video on YouTube: https://lnkd.in/en-5r4uF Audio on Spotify: https://lnkd.in/esHNceYt Audio on Apple Podcasts: https://lnkd.in/eDCfiH5m We have new episodes dropping every few weeks, so make sure to subscribe! #cmo #b2b #dataengineering #martechstack #martech #marketingb2b #podcast

Our CEO Dan Rosenberg is on the road again, this week joining top B2B marketers at the exclusive The Imaginarium Summit in the Berkshires. Speakers include: Scott Stedman, Lynn Teo, Drew Neisser, Amanda St L Jobbins, Jonah Goodhart, Noah Brier, Amanda Kahlow, Cynthia Gumbert, Jon Lombardo, Mark Dye, Lynn Tornabene, Frannie Danzinger, Ali Manning, Joe Zawadzki, Scott Decker, Hannah Budreski, Jessica Fernandez, Teresa Joy, John McNeil, and more. Octane11 is a proud sponsor and we look forward to an action-packed few days with some of the best and brightest in the B2B marketing field. #b2b #b2bmarketing #b2banalytics #collaboration

🤩🧮 📈Check out our recent collab with Just Global: a practical pdf guide to optimizing your B2B data, featuring insights from Octane11's Stephany Shelton and Just Global's Emilie Sanders Lee and Katerina Van Biene. "With analytics now responsible for influencing just over half (53%) of marketing decisions it’s time to ask a simple question—why is it only 53%?" Great question...and great solutions in this guide! Download link below👇 ...and check out the related Just Global podcast "Reinventing B2B" wherever you get your podcasts!